If you are a T-shirt owner who is looking to increase sales, one of the methods you can try to increase it is via Instagram. Instagram is very supportive of being one of the platforms that helps us increase t-shirt sales through its features such as instastories, branded content, and reels.
With these features, we can take advantage of it by promoting t-shirt products through advertising or marketing content, so that it can be effective in increasing sales of the t-shirt business. Here are 5 steps to increase your t-shirt sales via Instagram
Make your Product Catalog in the Highlight Stories Feature
If your brand already has a personality, of course this will affect the visuals that are displayed on your Instagram profile. For that, through the Instagram Stories feature, we can be flexible and not too heavy in sharing our product details without worrying about damaging our profile display.
Because Instagram stories will disappear after 24 hours, you need to create a highlight story to make it easier for your followers or new followers to see product details, store information and promotions, or the latest t-shirt catalog designs that can be seen anytime when visiting your Instagram profile page.
Share Products with Relevant Hashtags
The use of hashtags is a key to effective SEO on the Instagram platform. Using the right hashtags can ensure your posts appear in relevant searches. So it is possible to attract potential buyers and be interested in the products you offer.
So you need to pay attention or tidy up your posts with the relevant hashtags. For example, it can be a hashtag that describes your product, for example #tshirtdesign, #printondemand #customtshirt or you can also use other relevant hashtags, namely by using your own brand or similar well-known products such as #redbubble #spreadshirt and many more.
Collaborate with The Right Influencers
Using the help of influencers can potentially reach hundreds of thousands of people for your business, especially if the influencer you work with has loyal fans, making it possible to be influenced and decide to buy your product. For this reason, the role of influencers is still very large in helping sales on Instagram.