Want to start your online business and dont know where to begin ?
Or are you owned an online business and there’s no buyer around ?
One of the solution you can do to run your small business is to find the target market and find the right person for your target . Or we called it with the term : Market Niche
Niche, is one of the thing that can help you accurately finding the audience. For example, stationeries and work supplies have such a broad range of target market, but we can make it smaller and more specific. For example, for those who likes notes made out of recycled paper or. Special pen made for the left handed people.
Therefore, to find the right target market that perfect for your business, is to find the PERSON who will actually buy your stuff. Because every products or services that we sell, has it own market. To help increasing the sales, the process of finding the right niche market will be very helpful.
You can check these 3 points below to find the niche for your online business
Visualize The Niche Inspiration Based on your Personal Experience
The preferences, tastes and needs of placing them in several sub-niches, can make you a countless target market. Take a look at some of your favorite brands and the recents purchase you made online recently. Why did you choose the products from that particular market? and not the other competitor ? Does your products from this particular brand is not offered by other market?
Because every brand has it own value that they can take from it’s owner persona. For example, The Bad Dads Club is a Brand Clothing that started from the dad’s that felt like clothing and accessories around the market is not presenting their lifestyle .
A lot of market offering T-Shirt specifically but very little that targeting to the dads who likes Tattoo or Motor. So if you feel like lost or confused and feel limited when youre searching for your market target, finding products and services, you can see The Bad Dads as an inspiration.
Identifying Fun and Passion
A lot of inspiration you can get when you start a business is when you started from something fun that you enjoyed, or when you're passionated about it. Because if your brand coming from something that you believe in or something you can or want to pursue, It will build strength of the business on its own .
One of the inspiration this time is coming from Nick and Darlene Abrams when they build StomaStoma. During that time, their son, Owen, was born prematurely and had to have a breathing tube and feeding tube assisted.
During their stay at the hospital, Nick looking at the other families using T-Shirt that inspire him and felt like it’s the perfect way to gather people together. So Nick, as a graphic designer starting his own work and masterpiece for his own family.
Slowly people start to notice his interesting design. Reportedly, now StomaStoma has become a community that puts family value first especially those who raising children that medically fragile.
So this is one of the niche example that shows how you can buld a brand based on something that very personal to you, or people around you. If you build something out of something fun that you’re passionate about, can be invested to your business, then this will be a strong point for your business to survive.
Research your Niche Market
If you are just starting a small business you are not easy to compete with big companies. But now many things have changed, one of which is by optimizing search engines (SEO) plus the right dedication to be able to enter your business's biggest competitor.
SEO is the process of making your website rank higher in search engines such as on Google, this is to bring visitors to your website.To make it more effectively, you can also use another marketing tools like Ahrefs and Semrush to find the data behind Google Search or using free tools like Answer the Public, Ubersuggest, Google Analytics to find people's search query information.
Besides optimizing based on the SEO Strategy, steps on finding Niche Market that also equaly important is analytic competitor. Before launching or broading your stores, find what happened around the marketplace. Often you don't realize that potential competitors are already in high demand by your potential customers, or maybe in the competitor research process, you find the market you are entering is far from what you expected.
After you analyzing your competitors from what you get in the field, the next step is to know what’s your business strengths and weaknesses and compare it with your competitors and what solution you can offer for your customer. Don't forget what uniqueness you have at the same time being able to show it through several things, maybe continue to maintain the quality of products and services that are extraordinary.
Last but not least, it is important for you to keep up to date with trending niches and niche products. When you choose what products are worthy of being in your online storefront. To see what is trending you can use Google trends to help you find niche ideas that have trends that continue to grow.
If you want your store to keep growing and adaptable when a mode changing focus on something that needed by the customer. You can start from the problems that are being experienced by customers by exploring discussion forums on social media and websites such as Quora and Reddit, and don't forget to look for topics that match your target market, so you can have solutions to answer your audience's problems.